YELLOWJACKETS FYC ICE CREAM TRUCK

Role: Sr. Production Coordinator

The Yellowjackets Season 3 FYC Ice Cream Truck took to local markets in and around the Los Angeles area in hopes of garnering voter support during the 2025 awards campaign season. This activation served a custom Yellowjackets-themed ice cream menu to over 2,000 guests at the Newport TV Festival, the Studio City Farmers Market, the Original Farmers Market, and the Mar Vista Farmers Market across two weekends in June of 2025. The star-studded cast stopped by for a photo op. Giveaways included survival guides, hats, and keychains to celebrate the acclaimed series.

As the Sr. Production Coordinator for this project, I was charged with ordering custom branded merchandise, decor, securing event rental furniture, enforcing print and fabrication deadlines, trucking logistics, venue research and procurement, amongst other administrative and on-site tasks.