OLE HENRIKSEN REVOLVE FESTIVAL
Role: Lead Producer
Notable Social Media Posts:
The highly anticipated 2025 Revolve Festival amassed hundreds of fashionable attendees to roam the Cavallo Ranch grounds during the first weekend of Coachella Festival. The carnival-style atmosphere showcased trendy products from beloved clothing and beauty brands. The experience is a highly-coveted invitation each year, as celebrities, influencers and tastemakers join together for a unique celebration.
Ole Henriksen wanted to provide a desert oasis, highlighting hydration through the marketing of their craveable, clinical skincare. Within a custom mini tote bag was an array of 9 full sized Ole products to complete the skincare regimen of all who attended. To accompany this giveaway tote, we also created 2 fruit shaped custom popsicles to spotlight the newest Pout Preserve releases. Over 2,000 giveaways were distributed, ensuring everyone was hydrated in all the ways that count!
My role as the producer of this project included start to end production responsibilities including budget creation, vendor communication, staffing, and operational logistics.
