NICKELODEON x TARGET

TMNT: FAMILY & FRIENDS PREMIERE

Role: Production Coordinator

Fans of all ages showed up and out to the Paramount Studios Lot to celebrate the fun-filled premiere of Teenage Mutant Ninja Turtles: Mutant Mayhem. Amongst other activations, we were tasked by Paramount to create an interactive “obstacle course” for our younger guests to enjoy and walk away with a personalized certificate, declaring themselves the title of a Ninja Master! This experience involved fabricated pieces including an SEG wall, product display, and a photo moment to highlight Target’s TMNT collaboration.

As the Production Coordinator on this fun-filled adventure, I was tasked with managing our Brand Ambassadors, paying vendors, purchasing guest giveaways, and on-site logistics.