The immersive campaign for Grotesquerie Season 1 was as spine-chilling as it was unforgettable. Kicking off the multi-city experiential pop-up, a traveling Scream Booth allowed Ryan Murphy fans to step inside and unleash their best scream to record and fully immerse themselves into the show’s suspenseful atmosphere. Soon after, we hosted exclusive dinner experiences, titled The Feast, in Los Angeles at the Hollywood Athletic Club and in New York at the historic Angel Orensanz Foundation.

To enter, each guest solved an inspired escape room, revealing the dark world inspired by the series. The crowd was met with a larger-than-life charcuterie station, a show-stopping four course meal, and an eerie dance performance. My role in this campaign included organizing team travel, print deadlines, assisting in food and beverage comms, and managing furniture and prop rentals. Covered by multiple media outlets, this campaign combined immersive storytelling and experiential interaction to leave a lasting impression on fans and attendees alike.